Marketing Photos as Wall Art
INTRODUCTION
I started posting to this blog a few years ago with the intent of marketing photos as wall art. At the time, I had one goal in mind. I wanted to put my photography in front of potential buyers. That’s right, my sole goal was to sell my photography. Things haven’t quite worked out. It seems I haven’t attracted many readers, or followers, for that matter. And my posts generate a lot of spam. As Monty Python would say, “Spam, spam, spam, spam, spam, spam, spam!” Perhaps I haven’t been as conscientious as I should have been. I’ll take all the blame.
My first post on this site became active on October 1st, 2017. It talked about Pend Oreille County, Washington, and contained five photographs. Beginning in 1980, I had a dream of publishing a coffee table book showcasing Montana’s fifty-six county courthouses. I was able to realize that dream in 2010, at which point I looked west. Washington state was nearby, and Pend Oreille County was the closet to me. I designed my first post to be a chapter in my coffee table book about Washington. From that beginning, I’ve added 25 more posts looking at other Washington Counties. Those are grouped under the heading of Evergreen at the top of each blog page. All have been geared toward selling my photography.
ENTER CRAIG ALEXANDER
Over the past four and a half years, I have kept trying to find ways for marketing photos as wall art. This winter, I came across Craig Alexander who teaches that the best way to start out marketing photos as wall art is to put them on Etsy. I’ve been selling on Etsy for over a year now, but had used that platform to sell my photography of classic cars on ceramic coffee mugs. Selling photos by themselves was quite a switch for my mind. But I’ve done it. I’ve now added 35 photos to my Etsy shop and each one of them is available in ten different formats.
You can buy these photographs as glossy paper prints or as stretched canvas prints. I offer the paper prints in three sizes: 8×10, 11×14, and 16×20. Should you wish, I can arrange to have them framed for you, but it’s generally cheaper to find a frame tht fits at stores like Michaels, or even Walmart. The canvas prints I find more interesting. They come in single image and triptych formats in these sizes: 16×20, 12×36, 24×36, 30×40, and 3 panels at 24×72, 36×72, and 40×90. Believe me, a 3 panel image covering 40 inches high by 90 inches wide really makes a statement.
WHAT YOU CAN DO
The photo at the top of the page shows a 36×72 triptych of a photo I took in Glacier National Park, Montana, USA. Introducing the previous section is a photo showing the base image used to create all the different formats mentioned in the paragraph above. The photo below shows a man holding a 12×36 version of a sunset I shot near my parents’ home in Smith River, California. All three are available at my Etsy shop.
Should any of these photos interest you, please go to my Etsy shop, LightIntoArt.com, and look over all the options. As I say in my shop’s introduction,
“Nothing gives me more pleasure than capturing the beauty that surrounds us, whether it’s in the form of a classic car, or the wonderful landscapes that greet us as we drive down the highway. And my greatest joy is bringing that beauty into your home, as the mug from which you drink your morning coffee, or the wall art behind your couch, over your bed, or hanging in your office. Let my camera brighten your life.”
I would be most appreciative if you decide that my work can bring joy into your life. And if you would like to learn from Craig as well, you can join us here: https://www.craigalexanderacademy.com. This is an affiliate link, and I will make some money should you use my link to become one of Craig’s students.
